Why Push Notifications Need To Be In All Small Businesses’ Marketing Strategy!
Andrew Bartlett
Last Update 2 tahun yang lalu
Push notifications have become the go-to marketing channel for companies to engage and interact with their users. But, to be honest, what are the benefits of push notifications?
On mobile phones, push notifications can reach users who have installed your app. Plus, app publishers can send them at any time; users don’t need to be in the app or use their devices in order to receive them.
Push notifications can also be sent to web visitors or desktops and wearable devices like smartwatches. These push messages appear on a user’s computer or mobile screen, even if they are not currently using your app or visiting your website, making push an effective way to grab people’s attention.
Push notifications enable users to get timely updates and let you efficiently re-engage users with customised content. They can take multiple forms, such as:
- Product offers
- Order status updates
- News updates
- New content releases
- Tracking updates
- Sports scores
The following push notification statistics may make you feel interested in this potential channel:
- 40% of people interact with push notifications within one hour of receiving them.
- Push notifications are proven to have an open rate of 90%.
- 52% of people look for relevant information and offers in the push notifications they receive.
Statistics prove that push messages are essential in the digital marketing world nowadays. And, every small or big brand should integrate push notifications into their marketing mix.
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