Best Practices for Posting Engaging Content on the Local Newsfeed

It’s a fantastic opportunity to make your business stand out. Here are some best practices to ensure your posts capture attention and drive results:

Tailor your content to the interests and needs of your local audience. Think about what they value most—whether it’s exclusive deals, community events, or updates about your business. The more relevant your posts, the more engagement you’ll receive.

Posts with high-quality images or videos perform significantly better than text-only updates. Showcase your products, services, or even behind-the-scenes moments. 

For example:

• A restaurant can post a photo of its daily special.
• A boutique can share a video of new arrivals.
• A fitness studio can highlight a quick workout tip.

3. Be Consistent

Regular posting keeps your business top-of-mind. Aim to post at least once a week to maintain visibility and engagement. Use a mix of content types to keep things fresh and interesting for your audience.

4. Highlight Offers and Events

Promote time-sensitive offers, discounts, or upcoming events. Posts that create a sense of urgency often drive higher engagement. 

For example:

• “Flash Sale! 20% off all items today only!”
• “Join us this Saturday for a live music evening!”

Encourage users to take specific actions, such as visiting your location, redeeming an offer, or sharing their experiences. 

Examples of effective CTAs include:

• “Stop by today and get a free coffee with your purchase!”
• “Tag a friend you’d bring to our event!”

6. Share Stories and Testimonials

People love stories. Share customer testimonials, success stories, or how your business contributes to the local community. This builds trust and emotional connection with your audience.

7. Leverage Seasonal Trends

Tie your posts to holidays, seasons, or local events. For example, during spring, a garden center could post tips on planting flowers, or a café could promote refreshing seasonal drinks.

8. Engage with Comments

Respond to comments and questions on your posts promptly. This not only boosts engagement but also shows your business is active and values customer interaction.

9. Promote Sustainability

If your business prioritises eco-friendly practices, highlight them! For instance, share how you’re reducing waste, using local suppliers, or supporting community initiatives. Posts like these resonate well with audiences who value sustainability.

10. Track What Works

Pay attention to which posts get the most likes, comments, and shares. Use this data to refine your content strategy and focus on what resonates most with your audience.

By following these best practices, you can make the most of Roam Local’s newsfeed feature and build a stronger connection with your community. Ready to start posting? Let your creativity shine and watch your engagement grow!